Like Comparing Apples to Grapes

I can understand the need and demand for food products that have functional properties like extra fibre and antioxidants. To a certain extent I can also understand why we as a society would like access to fruits and vegetables year round, regardless of the seasons. What I can't seem to wrap my head around is the sudden need for a grape flavoured apple! The product I am talking about - so appropriately named Grapple - is an apple (either a Extra Fancy Gala or Fuji apple) that has been infused with a concentrated grape flavour. I was shocked to walk into a Metro supermarket one day and see this product in the refrigerated section. My first reaction was why would someone decide to buy this product instead of just getting a bunch of grapes? Maybe people are attracted to the product because of its novelty, but is there really a long term market for this hybrid?
There is also the issue of the absolute uselessness of such a product. How could anyone justify wasting resources developing this product when there are so many worthier causes? But I guess there will always be those people who find and justify the time spent to grow square watermelons, create pluots (a genetically modified cross between a plum and an apricot), and lematos (cross between a lemon and tomato).
And it might be argued that if the Grapple's relatively benign modification of the regular apple makes it more sexy to the population than maybe its a positive thing...
In the end, what would I say to someone who wants to eat something that "crunches like an apple" and "tastes like a grape"? Why don't you just eat both?

References

C&O Nursery. (2010). Grapple. Retrieved February 28, 2010, from
http://www.grapplefruits.com/.

Webist Media. (2009). 7 amazing and intriguing genetically modified fruits and veggies.
Retrieved February 28, 2010, from
http://webecoist.com/2009/02/19/genetically-modified-fruits-vegetables/.